Aims and Objectives

The aim for our speech based programming piece is to raise awareness of and to donate to a charity named Safeline a charity which was set up in 1994 and promotes awareness to the issue of sexual abuse, while also providing services such as therapy, counseling and a helpline.


We will talk about the charity, what they have done, how much they have raised, how many people they help a year and just general facts about the charity. We will then talk about Children in needs contributions to Safeline.

Research Proposal-2 primary qualitative methods and 1 primary quantitative method. 2 secondary qualitative methods and 1 secondary quantitative method.

Primary Methods:

Conduct an interview with a Safeline representative. This would be qualitative research.

Do a focus group on Sexual abuse, peoples opinions on the matter, how they think it can be helped. This would be qualitative research.

Conduct a survey about sexual abuse and the charity Safeline. This would be quantitative research.

Secondary research:

Use the internet to research Safeline. This would be qualitative.

The other method we have chosen is to research Safeline’s activity on social media as we could get reviews from people and learn about them.

We will get statistics on sexual abuse to use in our speech based package. This will be quantitative research because numbers are involved.

Legal and Ethical considerations

We will not sensationalize the content that we use for our speech based programming piece, as we are aware this could distort the image of our topic and charity. Sensationalizing is when you overplay a subject and say it is worse than it is.

Any story we use we will respect the privacy and confidentiality of the individual who provided the story and the individuals the story is about, as they are a victim of sexual abuse and would most likely prefer to have full privacy. It is important people have privacy as if they didn’t they could be found.

I will make sure the interviewer and interviewee sign a agreement for an interview to be conducted. This is because without their permission we don’t have complete access to the information given.

I will make sure I seek all permission needed in order to gain the opportunity to represent our chosen charity. This is so we have complete access to the information given.

Research Outcomes.


meta-chart (1)

This graph shows what every 100 sexual assaults results in; such as how many are reported or arrested. This relates to our speech based programme as it is about Safeline a charity who helps those who have been sexually abused. This helps as it will allow us to give statistics during our speech based package. ages of sexual assaultThis pie chart shows the ages of people who were sexually assaulted. This relates to our speech based programme because it is statistics on sexual abuse. This helps as it gives us more statistics to use in our speech based package.

Safeline Website research.

I found out from my research that Safeline was opened in 1994, it offers a range of services including counseling, free to phone helpline, and support groups. During their early years Safeline worked with only women but have gone on to work with both men and women of any age, race or sexual orientation. The Safeline telephone helpline was set up on International Women’s Day in 1996; during the first year 543 calls were received, soon running into their thousands. This will help us because we can use these facts in our speech based programme.


Survey pie chart 1

A member of my group conducted a survey. The survey conducted showed me that people commonly hear stories about sexual abuse out of the 5 people that were asked 3 often hear sexual abuse stories and 2 people sometimes hear them.

survey pie chart 2

This question showed us that people think it is really important that people hear about the severity and frequency of sexual abuse. All five people thought it was important.

Our next question was “Do you think charities such as Safeline should be publicized” This was a unanimous decision and all 5 people said it should be publicized. This shows us people think awareness of sexual abuse is important and any chance to help someone who has suffered from that is important.

My conclusion on this survey is that everyone thinks a charity such as Safeline is very important and should be more well known.


One of my group members conducted a questionnaire to a range of people aging from 18 to 59. The first question asked was “Are you aware of the help and services that charities give to those who have been sexually abused/exploited?” 72% said they had heard of these services and charities. This shows me there is a widespread knowledge of charities helping those who have suffered sexual abuse.

Another question asked was “how likely would you use the services provided from these particular charities, if you were in need?” The majority of the people answered that it is likely they would use the services provided but 5 of the 32 said they wouldn’t. This shows us that most people would be willing to use the help provided.

Our final question was “Do you think the male population is well represented when it comes to issues such as sexual abuse?” 4 believed males were represented well whereas the other 28 believed males were not well represented when it comes to issues such as sexual abuse. This shows us that the majority of people believe men aren’t represented well with an issue such as sexual abuse.

The questionnaire conducted showed me that sexual abuse charities are well known, most people would use them if they needed to and that men aren’t represented well when it comes to sexual abuse.


One of my group members conducted a focus group with 5 different people. The first question was “have you heard of the charity Safeline, if so where from?” three had heard of the charity from different sources such as school assemblies and two had not heard of the charity. This shows me that Safeline is moderately known.

Our second question was “Do you think charities like Safeline are publicised enough? And if not how would you spread their campaign” 4 out of 5 thought they weren’t publicized enough and one person thought they should start doing flyers to spread their campaign. This shows me Safeline isn’t publicized enough.

One of our other questions was “Would you support Safeline if it was in your local area?” Only one person said they would, 2 people said maybe, one person said probably and one person said no. This shows me that these people don’t actually support these charities properly.


Another member of our group researched similar charities to Safeline. The charities that were researched were NSPCC, the survivors trust, the lucy faithful foundation and stop it now. We found that all of these charities were much larger than Safeline and had videos with millions of views on youtube. This research shows us that Safeline could be much bigger and is quite a small charity.

All this research will help us with content for our speech based package. It will also give us facts to put in to our speech based package.